Expand Your Product Range with 2,048 Variants

Executive summary:

• Expanded product variant limit to 2048.
• Supports increased product catalog diversity.
• Designed to enhance merchant conversion rates.

What changed

Shopify now allows products to have up to 2,048 variants, significantly increasing from the previous limit of 100. This provides merchants with the ability to display more options per product, enhancing customer choice and opening new possibilities for larger, more diverse product catalogs.

Why it matters

With up to 2,048 variants per product, Shopify Plus merchants can offer broader selections to their customers, improving user experience and potentially increasing the conversion rate. This change means merchants no longer have to limit product variant offerings, suitable for businesses with diverse product lines.

Role-specific impact

• Marketers: Increased flexibility in product offerings will allow for more creative marketing campaigns and promotions, attracting a wider audience.
• Developers: The transition requires minimal technical adjustments as the admin interface for setting up products and variants remains unchanged.
• Store admins: Easier management of larger product catalogs directly from the Shopify admin dashboard.

Use-case example

Real-world scenario & metric

A fashion retailer can now list a wider range of size and color combinations for a single product, catering to a more extensive customer base. This expanded offering could result in a 15% increase in sales due to the greater variety available.

Implementation checklist

1. Review your current product offerings to identify areas where additional variants can be added.
2. Log in to the Shopify admin and navigate to the Products section.
3. Start adding new variants to your existing products to reflect a broader selection.

FAQ

Q: Will existing product setups be affected?
A: No, your existing products will function as before, with the added ability to expand variants up to 2,048.

Q: Is there any additional cost for increasing variants?
A: No, this feature is included in your Shopify Plus plan.

Resources

For a detailed guide on setting up variants, visit Shopify's help documentation.

Need guidance? Talk to Makro.