Expand Product Offerings with Increased Variant Limit

Executive summary:

• Shopify now supports up to 2,048 product variants.
• This update increases catalog flexibility and customer choice.
• Beneficial for merchants aiming to diversify their offerings.

What changed

Shopify has increased the product variant limit from 100 to 2,048 per product, allowing merchants to showcase a broader and more diverse range of product options within their online stores. This change applies directly within the Shopify admin portal, maintaining familiar workflows for setting up products and their variants.

Why it matters

For Shopify Plus merchants, this enhancement allows the creation of extensive product catalogs that cater to niche markets and specific customer preferences, ultimately driving higher conversion rates. By offering more choices, merchants can cater to a wider audience and potentially increase their average order value (AOV).

Role-specific impact

• Marketers: More product options mean more opportunities for targeted promotions and bundling strategies.
• Developers: No changes required in existing setups, ensuring a seamless transition to the new limit.
• Store admins: Easily manage extensive inventories without additional complexity in the admin interface.

Use-case example

Real-world scenario & metric

An online fashion retailer leverages the new variant limit to offer their t-shirt collection in over 100 color combinations and sizes. This leads to a 15% increase in sales due to enhanced options available to customers.

Implementation checklist

1. Navigate to the Shopify admin interface.
2. Select the "Products" section.
3. Create a new product or edit an existing one.
4. Add or update variants utilizing the increased limit.

FAQ

Q: Do I need additional apps to manage these variants?
A: No, the update is fully integrated within Shopify's admin portal.

Q: Will this affect my store's performance?
A: No negative performance impact is expected, as Shopify infrastructure adapts to support this change.

Resources

Further details can be found in the Shopify Help Docs.

Need guidance? Talk to Makro.