Introducing Enhanced Submarket Creation in Markets

Executive summary:

• Introduces submarket customization in specific regions.
• Enables creation of multiple B2B markets.
• Designed specifically for Shopify Plus enterprise merchants.

What changed

The latest update in Shopify Markets now enables merchants to create submarkets within a regional market, such as segmenting the European markets to cater specifically to French buyers. This update also permits the creation of numerous B2B markets, each tailored with unique catalogs, currencies, and storefront adjustments.

Why it matters

This enhancement allows for more precise targeting of customer groups within regions, improving the overall shopping experience and potentially increasing sales in specific locales. The ability to customize currency and catalogs per submarket helps merchants tailor their offerings on a more granular level, enabling strategies that align closely with regional commerce demands.

Role-specific impact

• Marketers: Can target marketing campaigns more accurately, improving conversion rates.
• Developers: Need to understand the integration of these features for backend optimization.
• Store admins: Gain more control over market customization and management.

Implementation checklist

1. Review your regional sales strategy to identify potential submarkets.
2. Use the new market settings in Shopify admin to configure submarkets.
3. Train your team on how to use and manage the new markets features effectively.

Resources

For more detailed insight, refer to the more comprehensive guide at Shopify Markets documentation.

Need guidance? Talk to Makro.