Leverage Enhanced Return Reasons for Consumer Insights

Executive summary:

• Get detailed return reasons for products.
• Improve business strategies with specific data.
• Merchants on Shopify Plus can utilize this now.

What changed

Shopify has introduced enhanced return reasons tailored by product category. Instead of generic reasons, you now receive specific options relevant to the particular item being returned. This change is integrated across Shopify Admin, POS, and Shopify self-serve returns, utilizing Shopify's Standard Product Taxonomy to provide refined and actionable insights.

Why it matters

With more detailed return reasons, Shopify Plus merchants can address product-specific issues swiftly, decreasing future returns. This data aids in making informed inventory and product development decisions, ultimately improving customer satisfaction and business performance.

Role-specific impact

• Marketers: Tailor marketing campaigns by understanding reasons for returns associated with style or fit.
• Developers: Integrate return data into analytics tools or custom dashboards easily.
• Store admins: Manage refunds and exchanges more effectively with precise return insights.

Use-case example

Real-world scenario & metric

A fashion retailer noticed a 15% decrease in apparel returns after using enhanced reasons to refine their sizing charts, directly using insights from return data.

Implementation checklist

1. Process returns via Shopify Admin, POS, or self-serve option.
2. Analyze return reason data available in Shopify reports.
3. Adjust product or inventory strategies based on insights.

FAQ

Q: How do I view return data reports?
A: Access detailed reports via the Shopify Admin analytics section.

Q: Is there a setup required for this feature?
A: No additional setup is needed, it is automatically available.

Resources

Check out Shopify's analytics reports for a deeper dive.
Need guidance? Talk to Makro.