Enhanced Product Discovery with Shopify Catalog

Executive summary:

• Introduces Shopify Catalog, a global product database.
• Enables real-time product search for AI agents and apps.
• Targets Shopify Plus merchants aiming for broader market reach.

What changed

The launch of Shopify Catalog, a comprehensive product catalog available globally, allows for advanced product searches across various Shopify merchants. This feature provides access to up-to-date product information including pricing, availability, and options, through select AI platforms and apps.

Why it matters

Shopify Catalog significantly expands the reach of Shopify Plus merchants, allowing them to connect with buyers on diverse online platforms where their audience shops. This unified product approach reduces the complexity of digital sales channels while improving consumer access to merchandise.

Role-specific impact

• Marketers: Can leverage the Catalog for targeted advertising and enhanced exposure.
• Developers: Can integrate more seamlessly with the Catalog using API for custom solutions.
• Store admins: Enjoy streamlined product information management across platforms.

Implementation checklist

1. Review the Shopify Catalog documentation.
2. Ensure your product data is thorough and up-to-date.
3. Test integration with your store's systems.

Resources

For more details, visit Shopify's official documentation.

Need guidance? Talk to Makro.