Enhanced Market Persistence in Customer Accounts

Executive summary:

• Market settings persist when navigating accounts.
• Improves user experience and convenience.
• Impacts global Shopify Plus merchants.

What changed

Shopify now retains market settings, such as country and language, when buyers navigate directly to their accounts and return to the online store.

Why it matters

This update provides a seamless shopping experience by maintaining consistent market details, reducing confusion and improving customer satisfaction.

Role-specific impact

• Marketers: Tailor regional promotions knowing user settings persist.
• Developers: Less code for manual market reassignments.
• Store admins: Simplified management of market-specific settings.

Use-case example

Real-world scenario & metric

A U.S. customer uses a Canadian store version and upon returning sees their preferences saved, enhancing trust and potential conversions.

Implementation checklist

1. Review market settings in your Shopify admin.
2. Ensure all team members are aware of the new persisting behavior.

FAQ

Q: What markets does this apply to?
A: All markets using Shopify Plus can take advantage of this feature.

Q: How does this differ from previous functionality?
A: Previously, market settings defaulted to the primary country with every navigation.

Resources

For detailed steps and additional support, consult the Shopify Help Center.

Need guidance? Talk to Makro.