Explore Enhanced Email Customization in Shopify Plus

Executive summary:

• Introduction of advanced email customization options.
• Designed to enhance branding consistency across communications.
• Targeted at Shopify Plus users, including marketers and developers.

What changed

Shopify Email has introduced new section padding controls and a redesigned footer that allow for more dynamic and polished email layouts. Users can now adjust padding automatically or manually to fit the content's aesthetic needs seamlessly. An upgraded footer section reduces clutter and introduces new customization options, including rich text capabilities and additional social icons.

Why it matters

These improvements provide Shopify Plus merchants with significant control over email appearance, aligning emails more closely with brand standards. Enhanced customization capabilities ensure that emails sent out are not just informational but also carry the unique brand voice and aesthetic that customers associate with your store.

Role-specific impact

• Marketers: Can leverage improved aesthetics to drive engagement and conversion rates through emails.
• Developers: Will find easier integration and customization capabilities, reducing the time needed for email setup and deployment.
• Store admins: Can maintain brand consistency more effortlessly across all communications.

Implementation checklist

1. Review the new customization features in the Shopify Email admin panel.
2. Experiment with different padding and footer settings to see what aligns best with your brand identity.
3. Set default branding preferences to simplify the process for future communications.

Resources

Further details can be found in the Shopify manual on creating campaigns with Shopify Email.

Need guidance? Talk to Makro.