Executive summary:
- New discount functionalities via API or apps.
- Designed for maximizing savings and conversion rates.
- Targeted towards Shopify Plus enterprise merchants.
What changed
We've implemented a robust discount system that can be applied directly through the Discount Function API or via select third-party apps. This system allows for discounts across entire product lines, order totals, and shipping costs, streamlining promotions.
Why it matters
This new functionality helps Shopify Plus merchants streamline discount application processes and improve checkout conversion by offering varied, flexible discount structures that can adapt to any promotional need.
Role-specific impact
- Marketers: Create dynamic marketing campaigns with tailored discounts.
- Developers: Integrate discounts seamlessly using the updated API.
- Store admins: Easily apply discounts across multiple channels and products without manual intervention.
Implementation checklist
- Assess current promotional strategies and identify opportunities for applying new discounts.
- Integrate the Discount Function API or install appropriate third-party apps for additional functionalities.
- Test the discount application process to ensure seamless customer experience.
Resources
For detailed guidance, refer to the Shopify help documentation on creating discounts with apps.
Need guidance? Talk to Makro.
