Enhance Visibility: Promote Built for Shopify Apps

Executive summary:

• Highlighting new features for Built for Shopify apps.
• Enhancing app visibility in the App Store.
• Designed for Shopify Plus merchants seeking greater exposure.

What changed

Built for Shopify (BFS) apps are now prominently showcased on the App Store homepage and receive priority positioning on some category pages. Additionally, BFS badges are now interactive, educating merchants about BFS standards.

Why it matters

These updates increase the discoverability and exposure of BFS apps, helping merchants quickly find and trust these certified solutions. It directly benefits Shopify Plus merchants by enhancing the overall quality and reliability of their tech stack.

Role-specific impact

• Marketers: Increased app visibility translates to higher user engagement and conversion rates, streamlining marketing efforts on trusted apps.
• Developers: Leverage enhanced exposure to demonstrate app quality, resulting in higher installation rates by interested merchants.
• Store admins: Easier access to reliable apps helps optimize store operations and customer experience efficiently.

Use-case example

Real-world scenario & metric

Consider a store that uses an app with a BFS badge. With preferential positioning, the app sees a 25% increase in discovery, directly boosting the store’s operational efficiency.

Implementation checklist

1. Review your existing apps for BFS badges.
2. Visit the App Store and explore featured BFS apps.
3. Educate your team on BFS standards using interactive badges.
4. Integrate BFS apps to enhance store functionality.

FAQ

Q: How can I find BFS apps?
A: Look for BFS badges on the App Store and view them on the homepage’s featured section.

Q: What benefits do BFS apps provide?
A: They offer reliable performance with Shopify's certification, enhancing merchant trust and technical integration.

Resources

For further details, visit the Built for Shopify documentation.

Need guidance? Talk to Makro.