Enhance Customer Engagement with Store Credit Emails

Executive summary:

• Introduce a new customer notification email for store credits.
• Enhance user awareness and utilization of available credit.
• Beneficial for Shopify Plus stores seeking better customer engagement.

What changed

Shopify has introduced a customer notification email for store credit issuance. When a store credit is granted, store owners can opt to "Notify customer," resulting in an email sent to the customer with the credit amount and total balance. Email templates are customizable via the Notifications section in Settings.

Why it matters

This feature enhances communication with customers, increasing the likelihood of store credit usage, thereby driving sales and improving customer retention.

Role-specific impact

• Marketers: Leverage tailored emails to engage customers and drive conversions.
• Developers: Customize email templates to align with branding and customer communication strategies.
• Store admins: Easily manage notifications directly within Shopify's admin interface.

Use-case example

Real-world scenario & metric

A store issues credits as part of a loyalty program and sees a 20% increase in repeat purchases following email notifications.

Implementation checklist

1. Go to Shopify admin Settings > Notifications.
2. Select the "Customer notifications" section.
3. Customize the "Store credit issued" email template.
4. Enable the notification when issuing store credit.

FAQ

Q: Can I customize the email content?
A: Yes, it can be customized in the Notifications section of Settings.

Q: Is customer notification mandatory?
A: No, it's optional but recommended for effective engagement.

Resources

Learn more in the Shopify Help Centre.

Need guidance? Talk to Makro.