Enhance Profitability with Location-Specific Pricing

Executive summary:

• Implement varied pricing across locations.
• Optimize pricing for market performance and demographics.
• Available for POS Pro users on Shopify Plus.

What changed

Shopify has introduced location-specific catalogs, allowing merchants to set different product prices in various retail locations. This empowers businesses to tailor pricing strategies to local market conditions, store performance metrics, and specific customer demographics without compromising unified inventory management.

Why it matters

For Shopify Plus merchants, this feature means enhanced flexibility and control over pricing strategies, improving competitiveness and profitability in diverse market segments. It also ensures quicker POS sync times and efficient handling of bulk operations.

Role-specific impact

• Marketers: Can now target local promotions more effectively, optimizing price points for each market segment.
• Developers: Experience reduced complexity in managing unified inventory systems across multiple locations.
• Store admins: Achieve streamlined operations with faster POS sync and better handling of bulk changes.

Use-case example

Real-world scenario & metric

A retailer with stores in urban and suburban areas can set higher prices in city centers to cover increased overheads while aligning suburban pricing with local buying power, thus maximizing overall revenue per location.

Implementation checklist

1. Ensure you have a POS Pro subscription and version 10.3 or above.
2. Analyze local market conditions and demographics.
3. Set up location-specific catalogs in Shopify Admin.
4. Monitor performance metrics post-implementation.

FAQ

Q: Do I need to manage multiple inventories?
A: No, inventory remains unified across locations while pricing varies.

Q: How does this affect POS performance?
A: Expect faster sync times and improved bulk operation management.

Resources

Learn more from the relevant Shopify documentation.

Need guidance? Talk to Makro.