Enhance Product Listings with Expanded Variant Limits

Executive summary:

• Enable up to 2,048 product variants in Shopify.
• Improve product management by migrating APIs.
• Designed for all Shopify Plus merchants.

What changed

Shopify now allows merchants to create products with a maximum of 2,048 variants, significantly increasing from the previous limit of 100. This change requires merchants to use in-support GraphQL product APIs for creating or viewing these extensive product listings, as opposed to the older REST APIs.

Why it matters

This expansion allows Shopify Plus merchants to offer a wider range of product customizations directly from their store, facilitating tailored user experiences and potentially driving greater sales. It simplifies inventory management and enables closer alignment with complex product offerings.

Role-specific impact

• Marketers: Harness more diverse product options to tailor marketing efforts and promotions.
• Developers: Utilize new GraphQL APIs to maintain integration and system functionality.
• Store admins: Manage a broader inventory of variants seamlessly through updated controls.

Use-case example

Real-world scenario & metric

A clothing retailer can now specify detailed variants such as size, color, and material, reaching a total of 2,048 combinations. This flexibility in product options can lead to a 15% increase in sales due to better product fit for customer preferences.

Implementation checklist

1. Review existing product variant limits and plan expansion.
2. Migrate REST API calls to in-support GraphQL APIs.
3. Update third-party app integrations.
4. Test the setup in a development environment with extended variants.
5. Monitor system performance after deployment.

FAQ

Q: What happens if I don't migrate to GraphQL APIs?
A: You will experience degraded functionality when dealing with products having more than 100 variants.

Q: Are there additional costs to using 2,048 variants?
A: No additional costs are associated, but integration changes may incur development expenses.

Resources

Learn more in our developer documentation. For personalized assistance, contact Makro for expert advice.

Need guidance? Talk to Makro.