Enhance product listings by supporting 2,048 variants

Executive summary:

• Shopify variant limits raised to 2,048.
• Requires migration to GraphQL APIs for optimal use.
• Impacts merchants with high-variant product needs.

What changed

Shopify has increased the variant limit from 100 to 2,048 per product. This expansion enables merchants to showcase more product options without splitting into multiple entries. For those employing REST APIs, switching to the GraphQL APIs is advisable to access this functionality without disruption.

Why it matters

Large-scale sellers on Shopify Plus can now offer expansive product variant ranges, effectively managing and promoting vast inventory within a unified product page, enriching the shopping experience and potentially increasing conversion rates.

Role-specific impact

• Marketers: Can now devise campaigns that highlight a broader array of product variants.
• Developers: Must adapt APIs from REST to GraphQL to maintain compatibility and access new functionality.
• Store admins: Able to manage extensive product details directly on Shopify, reducing the need for complex workarounds.

Use-case example

Real-world scenario & metric

A fashion brand selling bespoke apparel can now feature 2,000+ unique styles under a single product, reducing friction in catalog updates and enhancing user choice satisfaction.

Implementation checklist

1. Review current product APIs for compatibility.
2. Migrate to GraphQL API for new product data models.
3. Test product listings for seamless display of increased variants.
4. Monitor app integration to ensure no API conflicts.

FAQ

Q: What if I don’t migrate to GraphQL?
A: You may experience limited product variants and possibly broken app functions.

Q: How do I migrate?
A: Follow the Shopify migration guide for detailed steps.

Resources

For more information, see Shopify's developer documentation.

Need guidance? Talk to Makro.