Enhance Marketing with Customer Segmentation Feature

Executive summary:

• Shopify Plus merchants can now segment customers by products viewed or purchased.
• This feature supports targeted promotions and campaign personalization.
• Benefits various roles like marketers, developers, and store admins.

What changed

Shopify has introduced a feature allowing merchants to segment customers based on the types of products they've viewed or purchased. This includes predefined categories from Shopify's product taxonomy.

Why it matters

This update enables Shopify Plus merchants to create highly targeted marketing campaigns, driving engagement and conversions by reaching the right customers with relevant offers.

Role-specific impact

• Marketers: Design personalized campaigns based on customer interests.
• Developers: Integrate new segmentation filters into existing workflows.
• Store admins: Easily create customer segments using predefined categories.

Use-case example

Real-world scenario & metric

Imagine a beauty store creating a segment for "customers who bought Facial Cleansers". This segment helps in targeting promotions directly to those most likely interested in similar products, increasing sales by up to 20%.

Implementation checklist

1. Access customer segmentation tools in Shopify Plus admin.
2. Explore new taxonomy filters to categorize customers.
3. Create segments based on past purchases or views.
4. Apply these segments in your marketing campaigns.

FAQ

Q: How many categories are included in the new segmentation?
A: Over 16,000 product categories are available.

Q: Can I integrate these segments with third-party tools?
A: Yes, they are compatible with any tool supporting customer segments.

Resources

Learn more about customer segmentation in the Shopify Help Center.

Need guidance? Talk to Makro.