Enhance Discounts with GraphQL Query Filters

Executive summary:

• Shopify Flow upgraded to GraphQL Admin API version 2025-04.
• New query filter parameters and fields added for better data access.
• Merchants gain enhanced control over discounts and subscriptions.

What changed

Shopify has released an update to its GraphQL Admin API, moving to version 2025-04. This update adds new query filters such as ends_at for searching discounts, along with created_at, updated_at, and status parameters for subscription contracts. Additionally, the Customer resource now includes a defaultEmailAddress field, enhancing customer data management.

Why it matters

These enhancements provide Shopify Plus merchants with more refined filtering capabilities, allowing for more targeted marketing campaigns and efficient customer management. The new API features support better financial tracking and clarity in subscription handling, ultimately driving more strategic business decisions.

Role-specific impact

• Marketers: Gain insights into customer behavior, helping to tailor promotional discounts more effectively.
• Developers: Experience streamlined API interactions with improved data querying possibilities.
• Store admins: Enjoy greater flexibility in managing discounts and subscription data, leading to more accurate business insights.

Use-case example

Real-world scenario & metric

A high-volume apparel retailer uses the new updated_at filter to track and manage changes in subscription contracts, achieving a 15% decrease in payment failures by quickly identifying and addressing subscription status changes.

Implementation checklist

1. Review the API documentation updates for version 2025-04.
2. Update your store's codebase to utilize the new GraphQL query filters.
3. Test queries to ensure they return expected results.
4. Communicate updates across marketing and sales teams for strategic alignment.

FAQ

Q: How do these query parameters affect existing systems?
A: They enhance existing data retrieval processes, requiring updates to leverage new filtering capabilities.

Q: Can these updates be used with non-discounted products?
A: Yes, the filtering improvements apply across products and subscriptions.

Resources

For a deeper understanding, visit the Shopify Flow API documentation. Need guidance? Talk to Makro.