Enhance Discounts with Custom Rejection Messages

Executive summary:

• Introduce discount code rejection feature for Shopify Plus.
• Enhance control over discount management.
• Beneficial for developers and store admins.

What changed

The Discount Function API now allows conditional rejection of discount codes, accompanied by a custom message. This means that merchants can specify criteria under which a discount code will not be accepted, providing enhanced flexibility in promotion management.

Why it matters

This update is crucial for Shopify Plus merchants who require fine-tuned control over discount applications. Merchants can prevent stacking of discounts that might undermine profits, manage discounts in complex shopping scenarios, and maintain a consistent pricing strategy without manually monitoring every transaction.

Role-specific impact

• Marketers: Seamlessly prevent discount misuse, ensuring promotional strategies are not exploited.
• Developers: Implement conditional logic to manage discount codes more effectively.
• Store admins: Maintain clear pricing policies and avoid manual intervention in discount disputes.

Use-case example

Real-world scenario & metric

A retailer aims to provide a 10% discount exclusively on full-priced items. By setting up a rejection rule, they ensure discounted items are automatically excluded, resulting in a revenue increase of 5% over the promotional period.

Implementation checklist

1. Update your app to use the latest Discount Function API version.
2. Define custom rejection criteria within the API settings.
3. Test the rejection rules in a staging environment before deployment.
4. Monitor the rejection logs for optimization opportunities.

FAQ

Q: Can this feature stop all invalid discount codes?
A: Yes, you can define rules for specific scenarios or all invalid entries.

Q: Are there extra costs involved?
A: This feature is available with existing Shopify plans supporting the API.

Resources

For a deeper understanding, visit the Discount Function API documentation.

Need guidance? Talk to Makro.