Enhance Discounts with Customer-Specific Eligibility

Executive summary:

• Added eligibility section for automatic discounts.
• Target specific customers or customer segments.
• Improve promotional campaign precision.

What changed

Shopify Plus now allows merchants to specify which customers can receive automatic discounts. These discounts can be tailored to all customers, specific segments, such as VIPs, or even single customers. Merchants can also apply these changes specific to their POS Pro locations.

Why it matters

This new feature allows Shopify Plus merchants to create highly targeted promotions, increasing customer engagement and loyalty. By focusing on segmented groups like VIPs or specific demographics, merchants can optimize their marketing efforts and increase sales efficiency.

Role-specific impact

• Marketers: Can devise targeted campaigns, increasing ROI and customer satisfaction.
• Developers: Reduce the complexity of setting eligibility parameters within the Shopify platform.
• Store admins: Easily manage and update discount settings without extensive manual adjustments.

Use-case example

Real-world scenario & metric

A merchant targets loyalty program members with exclusive discounts during holiday sales, seeing a 20% increase in sales from this segment.

Implementation checklist

1. Access the discount settings page in your Shopify admin.
2. Define eligible customer segments for automatic discounts.
3. Select inclusion/exclusion criteria for POS Pro locations.
4. Save changes and monitor promotional performance.

FAQ

Q: Can I target multiple segments at once?
A: Yes, you can specify multiple customer groups for each discount.

Q: Is this feature available on all Shopify plans?
A: This is exclusive to Shopify Plus merchants.

Resources

Visit Shopify's guide on managing discount eligibility for more details.

Need guidance? Talk to Makro.