Enhance customer tracking with automatic web pixels

Executive summary:

• Web pixels now automatically load on Customer Account and Order Status Pages.
• This enhancement enables comprehensive tracking of the customer journey from discovery to order management.
• Implementation requires use of a custom domain for customer accounts.

What changed

Shopify Plus now includes automatic loading of web pixels on Customer Account and Order Status Pages. This new feature allows merchants to track the entire customer journey seamlessly, without manual setup. As long as the store utilizes a custom domain for customer accounts, pixels can capture interactions effectively from account login through order completion.

Why it matters

This update reduces the complexity involved in setting up and managing web pixels, offering a streamlined way to gain insights into customer behavior across key touchpoints. The ability to track events like page_viewed enhances the analytical capability of Shopify Plus merchants, allowing for better-informed marketing and operational decisions.

Role-specific impact

• Marketers: Gain richer data insights for campaign optimization and customer targeting without additional setup work.
• Developers: Reduce coding efforts and simplify event tracking via the Advanced DOM API support.
• Store admins: Easily monitor and configure customer journey analytics with minimal manual intervention, ensuring accurate reporting.

Use-case example

Real-world scenario & metric

A Shopify Plus store using a custom domain accounts.your-store.com implements automatic web pixels loading. The marketing team reports a 15% increase in conversion tracking accuracy, leading to more effective retargeting strategies and a 10% lift in conversion rates.

Implementation checklist

1. Ensure your store uses a custom domain (e.g., accounts.your-store.com) for customer accounts.
2. Verify web pixels are set to load automatically on the designated pages.
3. Check and analyze customer journey data through the Shopify admin dashboard.
4. Utilize the Advanced DOM API for enhanced event tracking and insights.

FAQ

Q: Do I need technical skills to set up automatic web pixels?
A: No, as long as your store uses a custom domain, setup is largely automatic.

Q: What types of customer interactions can be tracked?
A: Key events such as page views and custom events through the Advanced DOM API.

Resources

For details, visit Shopify Web Pixels API Documentation.

Need guidance? Talk to Makro.