Enhance Customer Journey Tracking with Web Pixels

Executive summary:

• Web pixels now load on Customer Account and Order Status pages.
• Custom domains are a prerequisite to leverage this feature.
• Support for page_viewed events and custom event publishing.

What changed

The latest Shopify update automates the loading of web pixels on Customer Account and Order Status Pages, allowing businesses to track every stage of the customer journey. This requires using a custom domain, such as accounts.your-store.com. The update includes support for standard events like page_viewed and offers capabilities for custom event publication.

Why it matters

This enhancement empowers Shopify Plus merchants to gather comprehensive data on customer interactions. By automating pixel loading, businesses gain deeper insights into the purchasing journey, improving targeted marketing and customer experience.

Role-specific impact

• Marketers: Gain better visibility on customer behaviors, enabling refined marketing strategies.
• Developers: Easily implement custom events through the use of app blocks and advanced DOM events.
• Store admins: Benefit from streamlined data collection for improved reporting and decision-making.

Use-case example

Real-world scenario & metric

An online fashion retailer utilized this feature to identify a 20% increase in repeat purchases by tracking how returning users interacted with their custom thank-you page, using both predefined and custom metrics.

Implementation checklist

1. Ensure your store is using a custom domain for customer accounts.
2. Configure web pixels to automatically load on these pages.
3. Utilize predefined events to track standard interactions.
4. Leverage the Advanced DOM API for enhanced data collection.

FAQ

Q: Can I use this feature without a custom domain?
A: No, a custom domain is required for compatibility.

Q: What types of events can I publish?
A: You can publish standard and custom events to collect targeted interaction data.

Resources

For more information on integrating this feature, visit the Shopify documentation.

Need guidance? Talk to Makro.