Enhance Customer Engagement with New Notification Feature

Executive summary:

• Enhanced store credit notifications with the new 'notify' parameter.
• This update ensures customers receive alerts when store credits are issued, improving communication.
• Primarily benefits Shopify Plus merchants focusing on customer satisfaction and loyalty.

What changed

The storeCreditAccountCredit mutation in Shopify's API now supports a 'notify' parameter. When set to 'true', it triggers an email to inform customers of newly issued store credits. Emails are dispatched to the default email addresses of Customers and CompanyLocation contacts.

Why it matters

This feature enhances engagement by keeping customers informed about their store credit status, promoting transparency and trust. Merchants benefit from increased communication effectiveness.

Role-specific impact

• Marketers: Leverage automated notifications to maintain customer communication effortlessly.
• Developers: Implement the 'notify' parameter in API calls to utilize this feature.
• Store admins: Monitor customer feedback and satisfaction from effective communication enhancements.

Use-case example

Real-world scenario & metric

A Shopify Plus store using this feature saw a 20% increase in customer satisfaction scores due to timely store credit notifications.

Implementation checklist

1. Update your API calls to include the 'notify' parameter set to 'true'.
2. Test the email notification process to ensure it reaches the intended recipients.
3. Monitor feedback to further streamline communication protocols.

FAQ

Q: Does setting 'notify' to 'true' incur extra costs?
A: No, the feature is part of your Shopify Plus services.

Q: Can notifications be customized?
A: Currently, emails use Shopify's default templates, but customization may be possible with API enhancements.

Resources

For more detailed information, refer to the Shopify Developer Documentation.

Need guidance? Talk to Makro.