Enhance Content Flexibility with New Metafield Types

Executive summary:

• Shopify introduces new metafield types: article_reference and list.article_reference.
• Enhances dynamic content linking and management.
• Designed for Shopify Plus merchants seeking advanced customization.

What changed

Shopify added two new metafield definition types to enhance your store's flexibility: article_reference and list.article_reference. These allow you to reference articles and manage multiple article links more efficiently.

Why it matters

For Shopify Plus merchants, this means easier content customization and dynamic linking, streamlining content management and enhancing user experience through personalized and relevant content connections.

Role-specific impact

• Marketers: Easily link blog content to enhance marketing strategies.
• Developers: Streamline API integrations with new types for better data organization.
• Store admins: Simplify content updates across the store using metafields.

Use-case example

Real-world scenario & metric

A fashion store uses list.article_reference to dynamically showcase related blog posts with product listings, increasing user engagement metrics by 30%.

Implementation checklist

1. Familiarize with Shopify’s Metafield Documentation.
2. Update your store's schema to include new metafield types.
3. Test content display using the new metafield configurations.

FAQ

Q: What is an article_reference metafield?
A: It allows linking to articles by referencing them dynamically.

Q: How does list.article_reference work?
A: It enables managing lists of article links efficiently for rich content strategies.

Resources

For more detailed guidance, visit Shopify's Metafield Types Examples page.

Need guidance? Talk to Makro.