Enable Web Pixels for Full Customer Journey Tracking

Executive summary:

• Web pixels now load on customer account and order status pages.
• Enhances ability to track the full customer journey.
• Accessible to merchants with custom domains for accounts.

What changed

The integration of web pixels on customer account and order status pages in Shopify allows businesses to track the entire customer journey more effectively. This feature supports page_viewed events via the Web Pixels API and allows for custom event publication through app-blocks, given a custom domain is used for customer accounts.

Why it matters

For Shopify Plus merchants, this enhancement provides comprehensive data on customer interactions, enabling precision in marketing strategies and customer engagement. It allows merchants to link promotional activities with customer behavior, refining both strategies and operational efficiency.

Role-specific impact

• Marketers: Gain insights into customer behavior beyond checkout, optimizing campaigns.
• Developers: Can publish custom events using app-blocks and utilize the Advanced DOM API for finer control and tracking.
• Store admins: Set up custom domains for better data integrity and analytics integration.

Use-case example

Real-world scenario & metric

A fashion retailer uses web pixels to monitor post-purchase activity on customer account pages, discovering increased engagement when product recommendations are shown, boosting repeat sales by 10%.

Implementation checklist

1. Verify the custom domain configuration for customer accounts.
2. Integrate web pixels via the Shopify admin panel.
3. Utilize the Web Pixels API to configure events.

FAQ

Q: Do I need a custom domain to use this feature?
A: Yes, a custom domain is required for customer accounts to track these events.

Q: Can I publish custom events?
A: Yes, custom events can be published using app-blocks.

Resources

Explore more in the Web Pixels API documentation.

Need guidance? Talk to Makro.