Enable Web Pixels for Complete Customer Journey Tracking

Executive summary:

• Web pixels now load on customer and order pages.
• Enhances tracking from discovery to order management.
• Requires use of a custom domain for activation.

What changed

Web pixels now automatically load on Customer Account and Order Status Pages, allowing merchants to track every step of the customer journey. This feature requires the use of a custom domain for customer accounts.

Why it matters

This change enables comprehensive tracking of the customer experience right from site entry to checkout completion. This tracking provides Shopify Plus merchants with critical insights into customer behavior and purchasing patterns, ultimately facilitating better marketing strategies and customer service improvements.

Role-specific impact

• Marketers: Gain deeper insights into conversion funnels and refine marketing initiatives.
• Developers: Leverage advanced API features for custom tracking solutions.
• Store admins: Monitor customer interactions with more accuracy to enhance service delivery.

Use-case example

Real-world scenario & metric

Consider a store experiencing high cart abandonment rates. By implementing web pixels on customer accounts and order pages, the store gains visibility into when and where customers drop off. This data can guide UX improvements and targeted marketing campaigns, resulting in a 15% reduction in cart abandonment.

Implementation checklist

1. Ensure your store is using a custom domain for customer accounts.
2. Enable web pixels in your Shopify admin settings.
3. Verify that page_viewed events are captured in your analytics.
4. Utilize the Advanced DOM API for additional event tracking.
5. Consider publishing custom events via app-blocks for enhanced data capture.

FAQ

Q: What is required to use this feature?
A: A custom domain for customer accounts is necessary.

Q: Can I track custom events?
A: Yes, use app-blocks to publish custom events.

Resources

Learn more in the Shopify Dev documentation.

Need guidance? Talk to Makro.