Enable Social Sign-In for Seamless Customer Access

Executive summary:

• Offer Google and Facebook sign-in on Shopify.
• Enhance personalization and user experience.
• For Shopify Plus merchants enhancing conversions.

What changed

Shopify now allows merchants to add Google and Facebook sign-in options on customer sign-in pages. This provides a streamlined, secure authentication method, converting visitors into signed-in customers quickly.

Why it matters

Social sign-in simplifies the login process, increasing customer engagement and satisfaction. It reduces friction, leading to higher conversion rates and repeat purchases for Shopify Plus merchants. Moreover, this enables tailored marketing and customer service initiatives based on authenticated user data.

Role-specific impact

• Marketers: Access more precise user data to personalize marketing campaigns and boost engagement.
• Developers: Implement secure social login frameworks without extensive coding efforts.
• Store admins: Easily manage and monitor authentication settings directly within Shopify, enhancing user onboarding.

Use-case example

Real-world scenario & metric

A fashion retailer noted a 20% increase in repeat purchases within three months of integrating social sign-in, thanks to enhanced customer convenience and tailored communications.

Implementation checklist

1. Access your Shopify admin under customer account settings.
2. Select social sign-in options and set up credentials via Google/Facebook dashboards.
3. Review and activate the new login functionalities.

FAQ

Q: Can I set this up with existing customer accounts?
A: Yes, but you must transition from legacy accounts to the new system.

Q: What data is synchronized with Shopify?
A: Currently, only the email address is synced when using a social sign-in.

Resources

Learn more about setting up social sign-in options on your Shopify store.

Need guidance? Talk to Makro.