Enable Email Alerts with Store Credit Mutation

Executive summary:

• Addition of 'notify' parameter in storeCreditAccountCredit.
• Facilitates email notifications for store credits.
• Beneficial for store owners and developers.

What changed

The storeCreditAccountCredit mutation now includes an optional notify parameter. When set to true, it sends an email notification to customers, informing them about the issued store credit. If omitted or set to false, no email is dispatched. This feature is particularly useful for keeping customers informed, promoting transparency and enhancing customer experience. Merchants should note that the notify parameter must be set to true to deliver notifications, defaulting to non-notification otherwise.

Why it matters

This enhancement allows Shopify Plus merchants to provide immediate communication about store credits, enhancing customer trust and satisfaction. Email notifications keep customers updated, increasing engagement and reducing confusion about account changes, ultimately fostering better customer relationships.

Role-specific impact

• Marketers: This enables better engagement strategies by ensuring customers are informed about store credits through direct communication channels.
• Developers: Simplifies the process of implementing customer notifications via API enhancements, improving integration efficiency.
• Store admins: Provides an easy method to keep clientele informed and satisfied, reducing support queries related to account credits.

Use-case example

Real-world scenario & metric

A fashion retailer using the new notify parameter sees a 15% increase in customer satisfaction scores, as measured by post-purchase surveys. This is attributed to clear communication of store credit changes and enhanced transparency.

Implementation checklist

1. Review the updated storeCreditAccountCredit mutation documentation.
2. Update your integration to include the notify parameter, setting it to true where applicable.
3. Test the email notification functionality to ensure correctness and reliability.
4. Inform relevant team members about the change for cohesive customer service coordination.

FAQ

Q: What happens if the 'notify' parameter isn't set?
A: If the 'notify' parameter is not set or is set to false, no email notifications will be sent to customers.

Q: Can all customers receive these notifications?
A: Notifications are sent to the customer’s default email address or company contact addresses as defined in their profile.

Resources

For more information, visit the developer documentation.

Need guidance? Talk to Makro.