Empower Customers to Update Email Seamlessly

Executive summary:

• Customers can now change their email easily.
• It saves time by reducing manual changes.
• This option is available in the customer profile section.

What changed

Customers can update their email addresses directly through their account profile. Once they make an update, they verify ownership with a secure one-time password sent to the new email, ensuring they remain signed in.

Why it matters

This feature streamlines the process of updating customer contact information, reducing workload for merchants and enhancing user experience. It empowers customers to manage their information effortlessly.

Role-specific impact

• Marketers: Accurate customer data boosts email campaign performance.
• Developers: Offers a streamlined integration with existing customer systems.
• Store admins: Reduces administrative burden associated with email updates.

Use-case example

Real-world scenario & metric

A clothing retailer found that allowing customers to update their email reduced support requests by 40%, enhancing overall efficiency.

Implementation checklist

1. Enable new customer accounts on your Shopify Plus store.
2. Test the email update process in the customer profile section.
3. Inform customers of the new functionality via newsletters.

FAQ

Q: What happens if a customer can’t access the new email?
A: They can retry the process with an alternative email.

Q: How secure is the email update process?
A: It uses a one-time password sent to their new email to ensure security.

Resources

Learn more about this feature in the Shopify Customer Documentation.

Need guidance? Talk to Makro.