Browse Active Retailers with Supplier Discovery Feature

Executive summary:

• Suppliers can now browse active retailers on Shopify Collective.
• Enhanced directory with search and filters.
• Update retailer profiles for better visibility.

What changed

The Shopify Collective has introduced a new feature allowing suppliers to explore active retailers more effectively. The updated retailer directory includes advanced search functions, category filters, and detailed retailer profiles showcasing bestselling products and store information. Suppliers can easily connect with retailers by sending invites directly from profiles.

Why it matters

This update brings significant benefits to Shopify Plus merchants, particularly suppliers, by streamlining the process of discovering and connecting with retailers. It enhances opportunities for collaborations and growth, facilitating more informed decision-making based on retailer profiles.

Role-specific impact

• Marketers: Gain insights on retailer performance to tailor marketing strategies.
• Developers: Integrate retailer data for improved analytics.
• Store admins: Easily update store profiles to enhance discoverability.

Use-case example

Real-world scenario & metric

A stationery supplier discovers high-performing art supply stores on the directory, leading to a 20% increase in partnership inquiries and a 15% sales uplift within a quarter after direct invitations are sent.

Implementation checklist

1. Navigate to the Discovery tab of the Collective: Supplier app.
2. Use search and filters to find relevant retailers.
3. Review store profiles for top products and compatibility.
4. Send connection invites to selected retailers.
5. Update your store's profile settings to optimize discoverability.

FAQ

Q: How do I update my retailer profile?
A: Access brand settings and modify store details for better visibility.

Q: Can I control who discovers my store?
A: Yes, use the discoverability setting to manage visibility to suppliers.

Resources

Include ONE anchor tag to the most relevant Shopify doc.

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